With its elevated comfort food, indulgent baked goods, and a catering program recognized as Best of New York by New York Magazine, Evelyn’s Kitchen has grown into something of a hidden gem in East Harlem — built steadily over time through relationships, consistency, and care.
At the center of it all is founder and Executive Chef Ayala Donchin. Before launching Evelyn’s Kitchen in 2009, Ayala spent 15 years in the sports and entertainment industry in New York, working in fast-paced, high-stakes environments where execution mattered and details could not be missed. That mindset still defines how the business runs today.
Evelyn’s Kitchen began as a passion project, inspired by Ayala’s love of hosting and her late godmother, Evelyn.
“I’ve always loved to entertain — every part of it. After Evelyn passed, I felt a pull to build something of my own. Something that would let me do that, just on a larger scale.”
In the early days, the business was intentionally small — private dining, word of mouth, and a growing line of signature baked goods. Those goods quickly found a following, including early wholesale partnerships with Madison Square Garden, helping to establish the brand beyond the kitchen.
As demand grew, so did the business. In 2012, Evelyn’s Kitchen opened its East Harlem café, which would operate for over a decade as both a neighborhood staple and a foundation for the brand. Behind the scenes, the catering side of the business continued to expand — supporting corporate clients, creative teams, and large-scale productions across New York City.